- Development
B Live: Optimizing an OTT Admin Platform
Client
B Live LLC
Industry
Broadcast Media / Digital Production Services
Category
Custom Software Development
Location
New York, USA
Project Overview
B Live is a Brooklyn-based digital media and video technology studio specializing in immersive, purpose-driven broadcasting and interactive streaming experiences. The company provides end-to-end solutions—from live event capture and production to OTT channel integration, live commerce, and advanced analytics—serving clients such as Balenciaga, Dior, and AKC.tv.
Sally Engineering was engaged to enhance and optimize B Live’s OTT Admin platform. The project focused on improving performance, developing new features, and refining the user experience to better support B Live’s growing roster of high-profile customers.
Project Details
Our team was responsible for delivering targeted improvements across both the frontend and backend of the admin platform.
Key project highlights:
- Performance Optimization: Refactored and optimized the existing codebase to improve application speed and stability.
- Feature Development: Added critical new modules, including a user management system and a reporting dashboard.
- UI Enhancements: Implemented a refreshed theme and layout improvements to enhance usability.
- Security & Stability: Resolved bugs and addressed security vulnerabilities to ensure a more robust product.
Result Driven
As a result of this collaboration, the B Live Admin platform became faster, more secure, and more user-friendly. The improvements enabled B Live to better support live productions and OTT distribution for major global brands. The B Live team praised Sally Engineering’s expertise and dedication, noting that the work exceeded their expectations.
